Randy Krum is the President of InfoNewt and author of the Cool Infographics blog.  Here he shares design tips and behind the scenes information about designing infographics.

Cool Infographics Blog

Check out the Cool Infographics blog for great infographics from designers all over the world!

Entries in Client (4)


Infographics in a PR Strategy is a company that has embraced infographics.  We have designed a number of infographics for them specficially for use on their Press website.  They are so committed to infographics as an ongoing part of their PR strategy, that they have created a dedicated infographics page on their press website.

They just published the 2013 What Guests Want infographic, an additional content piece to the release of the complete survey, Global Travelers Want To Stay Connected And Comfy.  The press site is primarily targeted at an audience of hotel industry executives and the news media.  The addition of the infographics to the press releases helps to make the often dry survey data more engaging, and additional press releases were also published to highlight some of the hidden gems in the data: Danish Hotel Guests Most Honest; Americans Come In 23rd Place

I asked the Taylor L. Cole, Director of Public Relations & Social Media at a few questions about their strategy, success and experience using infographics to support their PR content.

Randy Krum: How do infographics fit into your content strategy on the press site? Infographics are a great way to visually represent the wealth of data we have available as an e-commerce site and from our own customers. We use them to put a fun spin on and break down more data-heavy subjects like the changes in hotel prices around the world year-over-year or to release consumer survey results on topics like favorite hotel amenities. We've found the media likes to have a choice of a written or visual story.

Randy Krum: Who is the primary audience for the infographics on your press site? Media of all forms - newspapers, bloggers, online sites, TV stations.  Additionally, our hotel partners use our infographics for further insight into the opinions of travelers and trends in the travel industry.

Randy Krum: has been using infographics on their press site for two years now.  What have you learned about using infographics effectively with your audience? The simpler, the better. A very clean design with easy to follow lines has worked best. If the data to present is too complex or doesn't naturally flow the way one's mind make certain jumps to information, we find it best to present the data in two smaller graphics. We've also found that media and our consumers are responding favorably to our infographics with icons like piggy banks, bed pillows, the universal Wi-Fi symbol and the like. 

Randy Krum: Do you find that your message is spread farther because of the easy sharing nature of infographics? Absolutely. Infographics have become like a bragging right to see who has found the coolest designs and information to share with their friends and readers.

Thanks to Taylor and for their time and willingness to share their thoughts!


Infographic Success Drives Mobile App Development

Infographic Success Drives Mobile App DevelopmentInfoNewt client, Buckfire & Buckfire, has seen so much success from their infographic online and the subsequent infographic wallet card program based on the Motorcycle Helmet Laws infographic, it prompted them to develop a dedicated smartphone app to provide the same information to motorcycle riders.

“The idea for the Motorcycle Helmet Laws App came from the tremendous interest we experienced with the creation of our State by State Motorcycle Helmet Laws Infographic, which visually displayed the helmet law requirements in every state in the United States,” says Partner and Attorney Lawrence Buckfire.  “As a free resource to bikers, we created the App to provide motorcyclists with the helmet law requirements for every geographic part of their trip.”  

You can see the original infographic here.

Back in 2012, they created a simple plastic wallet card based on the infographic that anyone could request for free.  They printed and distributed thousands of the wallet cards to riders and riding organizations across the U.S.  This drove the interest and demand for a smartphone app that would be easier to distribute to riders across the country.  Now anyone can download the free smartphone app on their own, which arrives instantly instead of a week later by mail, and Buckfire avoids the cost of printing and mailing the cards.

The app also includes a number of additional functions like GPS bike finder, accident checklist, photo gallery of cool helmet designs and discounts at some of your favorite bike shops across the country.  You can also watch a demo video of the smartphone app on the Backfire & Buckfire site.

The app is now available for both iOS (iPhone, iPad and iPod) and Android devices.


Making Infographics Relevant to Your Audience

U.S. Motorcycle Helmet Laws infographic wallet cardOne of the best uses for an infographic we've worked on lately was this wallet card from Buckfire & Buckfire.  Based on the U.S. Motorcycle Helmet Laws infographic, we created a smaller image of just the map visualization.  Buckfire had them printed up onto plastic cards the size of a credit card, and made them FREE to anyone that requests one using the form on their page.

The visualization is a great reference to motorcycle riders across the country, and making them FREE and easy to carry in your wallet was a brilliant marketing strategy.  For many motorcycle riders, the card will be a handy reminder as they cross state lines, and nothing more.  However, with the Buckfire name, logo, phone number and URL on the cards, if any of these motorcycle riders happen to need a lawyer, the credibility and good will generated by these cards might bring the Buckfire Law Firm to mind.

This project was a great example of bringing data visualization into the real world, making the visualization relevant and informative to their target audience, and instead of looking at the infographic online just once, the target audience could potentially carry around the design with them constantly.

It's also a design with a long "Online Lifespan".  Instead of designing the infographic about a current, trending news topic, this design visualizaes information that will be relevant for years.


Gov 2.0 Infographic: Bringing the Tobacco Control Act to Life

CROSS-POST from Cool Infographics:

In 2011, Enspektos, a health marketing communications innovation consultancy, invited InfoNewt (my company) to be involved in a special project the firm was leading on behalf of the Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP).  As a new federal agency, the CTP is tasked with regulating tobacco products and preventing tobacco use – especially among youth.

During the project, we collaborated with the CTP to help create The Family Smoking Prevention and Tobacco Control Act: Facts, History and Milestones, an infographic timeline that covers the past and future actions related to the Tobacco Control Act passed in 2009.

The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) is an important piece of legislation with many requirements. This infographic illustrates the history, rationale and major events associated with the Act. The Tobacco Control Act provides all of the events, deadlines and requirements in full and should be used as the final resource for information about the Act.

The infographic is yet another example of Gov 2.0, or the effort to utilize a range of digital technologies to improve government transparency and public understanding of how federal agencies function.  The original Tobacco Control Act is a 68-page document available online, but in actual practice that isn’t easily accessible or understandable by the general public.  The FDA has created several tools to help the public understand the Tobacco Control Act, like a snapshot overview of the Act, an interactive scrolling timeline viewer, a searchable interface and the infographic timeline.

On Wednesday, April 25th, the FDA is holding a LIVE webinar to share the different tools they have created to help everyone access and understand specific information from the 68-page law. 

Attend Our Live Webinar!

As you might expect from an official government publication, the design went through many iterations of review and revisions.  In my opinion, the final infographic is text-heavy, but strikes a balance between optimal design and content that was vetted and approved by many different individuals at the CTP. 

Fard Johnmar, Founder and President of Enspektos agreed to answer some questions about the project.

Cool Infographics: How do you think the infographic and other tools will aid public understanding of the Tobacco Control Act and the CTP? 

Fard Johnmar:  I think the infographic and other tools are an important step for the federal government.  Transforming dense and complicated legislation into simple, visually appealing information products is a very difficult process.  You have to balance the wish to make things clear and concise with a requirement that information be as accurate and complete as possible.  

We had two primary goals: The first was to improve the public’s understanding of the Tobacco Control Act.  The second was to get people within FDA comfortable with using new tools that help visually communicate important regulatory and public health information.  Now that this project is complete, I think FDA will be looking for other ways to communicate about its mission and activities in more visually appealing ways.

Cool Infographics: Do you see other health and medical organizations using visual communications techniques? 

Fard Johnmar: Absolutely.  In fact, since we published the Empowered E-Patient infographic a few years ago, I’ve seen a number of health organizations using infographics to communicate about a range of topics, including GE for its Healthymagination project (click here for a few sample infographics).

Cool Infographics:  How difficult was it to push the infographic through the FDA approval process

Fard Johnmar: As you can imagine, getting final approval for a novel visual project like this can be difficult for large organizations.  However, there was a real passion for the project from Sanjay Koyani, Senior Communications Advisor at the CTP and other members of his team.  They helped to successfully meet all of the legal requirements and answer the numerous questions posed by colleagues at the CTP.  Now there is a higher comfort level at the agency with utilizing these types of visual tools to tell the CTP story.

I truly appreciated being involved in the project, and think this is a really big step towards making the often overly complex information released through official government channels more understandable to more people.

Thanks to Enspektos and the team at the Center for Tobacco Products!