Randy Krum is the President of InfoNewt and author of the Cool Infographics blog.  Here he shares design tips and behind the scenes information about designing infographics.

Cool Infographics Blog

Check out the Cool Infographics blog for great infographics from designers all over the world!

Entries in Design (5)


Infographic Success Drives Mobile App Development

Infographic Success Drives Mobile App DevelopmentInfoNewt client, Buckfire & Buckfire, has seen so much success from their infographic online and the subsequent infographic wallet card program based on the Motorcycle Helmet Laws infographic, it prompted them to develop a dedicated smartphone app to provide the same information to motorcycle riders.

“The idea for the Motorcycle Helmet Laws App came from the tremendous interest we experienced with the creation of our State by State Motorcycle Helmet Laws Infographic, which visually displayed the helmet law requirements in every state in the United States,” says Partner and Attorney Lawrence Buckfire.  “As a free resource to bikers, we created the App to provide motorcyclists with the helmet law requirements for every geographic part of their trip.”  

You can see the original infographic here.

Back in 2012, they created a simple plastic wallet card based on the infographic that anyone could request for free.  They printed and distributed thousands of the wallet cards to riders and riding organizations across the U.S.  This drove the interest and demand for a smartphone app that would be easier to distribute to riders across the country.  Now anyone can download the free smartphone app on their own, which arrives instantly instead of a week later by mail, and Buckfire avoids the cost of printing and mailing the cards.

The app also includes a number of additional functions like GPS bike finder, accident checklist, photo gallery of cool helmet designs and discounts at some of your favorite bike shops across the country.  You can also watch a demo video of the smartphone app on the Backfire & Buckfire site.

The app is now available for both iOS (iPhone, iPad and iPod) and Android devices.


3 Infographic Design Tips - Guest post on ShutterStock

ShutterStock 3 Design Tips From an Infographic Pro3 Design Tips From an Infographic Pro

Earlier this week I collaborated on a guest blog post over on the ShutterStock Blog with a few infographic design tips for anyone that wants to design their own infographic.  I was very happy to work with ShutterStock, since stock vector art plays such a big role in infographic design.

The main point of the article was:

Your designs might be an infographic resume, an infographic business plan, a meeting handout, a presentation slide, an online marketing infographic or a personal design experiment just for fun. The key is that you want your infographic design to be visually engaging because that is what makes infographics worth sharing.

Too many infographic designers get stuck designing art, and pay less attention to the overall story. Infographic design is not about being artistic, it's about story-telling with data and information.

You can read the complete article here, but I'll give you a preview that the three main design tips focused on: 

Keep It Clear - Don't make "Chart Junk"

Be Iconic - Use simpler images to tell a clear story

Know the Rules - Beware of copyright and trademark rules


Let me know what you think in the comments (either here or on the article page).



Interviewed on Visual Loop

Last year I was interviewed about infographics design and starting InfoNewt by Tiago Veloso on Visual Loop.

The interview covered the explosive growth of infographics in the past few years, the birth of InfoNewt as an infographics design company and the importance of Social Media to infographic promotion.

In the interview I also outline three major challenges for infographic designers when working with clients:

1) Telling a Story

2) Defining the Key Message

3) Minimizing the Text

Thanks to Tiago and I highly recommend adding Visual Loop to the list of infographics sites you should follow.



A Christmas Example of Online Lifespan

A Christmas Example of Online Lifespan infographicThe History of Christmas Tradition, Balsam HillOnline Lifespan is the length of time that a particular infographic design will remain relevant and interesting to readers.  It takes the same amount of effort to research and design an infographic about a hot, trending news topic as it does to design a more general, informational topic; however, the client will get much more value from a design with a long Online Lifespan that will generate traffic and links for years.

The History of Christmas Tradition designed for Balsam Hill is a design with a long Online Lifespan.  The design is a multi-tiered timeline that covers the history of Christmas over hundreds of years, and even though the most recent event is from 2007, the history will be "relevant and interesting" to readers for years to come.  In fact, it should drive new traffic in the month of December every year, which is fantastic for a company that sells Christmas trees!

A Christmas Example of Online Lifespan infographic


Making Infographics Relevant to Your Audience

U.S. Motorcycle Helmet Laws infographic wallet cardOne of the best uses for an infographic we've worked on lately was this wallet card from Buckfire & Buckfire.  Based on the U.S. Motorcycle Helmet Laws infographic, we created a smaller image of just the map visualization.  Buckfire had them printed up onto plastic cards the size of a credit card, and made them FREE to anyone that requests one using the form on their page.

The visualization is a great reference to motorcycle riders across the country, and making them FREE and easy to carry in your wallet was a brilliant marketing strategy.  For many motorcycle riders, the card will be a handy reminder as they cross state lines, and nothing more.  However, with the Buckfire name, logo, phone number and URL on the cards, if any of these motorcycle riders happen to need a lawyer, the credibility and good will generated by these cards might bring the Buckfire Law Firm to mind.

This project was a great example of bringing data visualization into the real world, making the visualization relevant and informative to their target audience, and instead of looking at the infographic online just once, the target audience could potentially carry around the design with them constantly.

It's also a design with a long "Online Lifespan".  Instead of designing the infographic about a current, trending news topic, this design visualizaes information that will be relevant for years.