Author

Randy Krum is the President of InfoNewt and author of the Cool Infographics blog.  Here he shares design tips and behind the scenes information about designing infographics.

Cool Infographics Blog

Check out the Cool Infographics blog for great infographics from designers all over the world!

Entries in In Real Life (2)

Monday
Mar042013

Infographic Success Drives Mobile App Development

Infographic Success Drives Mobile App DevelopmentInfoNewt client, Buckfire & Buckfire, has seen so much success from their infographic online and the subsequent infographic wallet card program based on the Motorcycle Helmet Laws infographic, it prompted them to develop a dedicated smartphone app to provide the same information to motorcycle riders.

“The idea for the Motorcycle Helmet Laws App came from the tremendous interest we experienced with the creation of our State by State Motorcycle Helmet Laws Infographic, which visually displayed the helmet law requirements in every state in the United States,” says Partner and Attorney Lawrence Buckfire.  “As a free resource to bikers, we created the App to provide motorcyclists with the helmet law requirements for every geographic part of their trip.”  

You can see the original infographic here.

Back in 2012, they created a simple plastic wallet card based on the infographic that anyone could request for free.  They printed and distributed thousands of the wallet cards to riders and riding organizations across the U.S.  This drove the interest and demand for a smartphone app that would be easier to distribute to riders across the country.  Now anyone can download the free smartphone app on their own, which arrives instantly instead of a week later by mail, and Buckfire avoids the cost of printing and mailing the cards.

The app also includes a number of additional functions like GPS bike finder, accident checklist, photo gallery of cool helmet designs and discounts at some of your favorite bike shops across the country.  You can also watch a demo video of the smartphone app on the Backfire & Buckfire site.

The app is now available for both iOS (iPhone, iPad and iPod) and Android devices.

Monday
Jul022012

Making Infographics Relevant to Your Audience

U.S. Motorcycle Helmet Laws infographic wallet cardOne of the best uses for an infographic we've worked on lately was this wallet card from Buckfire & Buckfire.  Based on the U.S. Motorcycle Helmet Laws infographic, we created a smaller image of just the map visualization.  Buckfire had them printed up onto plastic cards the size of a credit card, and made them FREE to anyone that requests one using the form on their page.

The visualization is a great reference to motorcycle riders across the country, and making them FREE and easy to carry in your wallet was a brilliant marketing strategy.  For many motorcycle riders, the card will be a handy reminder as they cross state lines, and nothing more.  However, with the Buckfire name, logo, phone number and URL on the cards, if any of these motorcycle riders happen to need a lawyer, the credibility and good will generated by these cards might bring the Buckfire Law Firm to mind.

This project was a great example of bringing data visualization into the real world, making the visualization relevant and informative to their target audience, and instead of looking at the infographic online just once, the target audience could potentially carry around the design with them constantly.

It's also a design with a long "Online Lifespan".  Instead of designing the infographic about a current, trending news topic, this design visualizaes information that will be relevant for years.