Infographic Portfolio > The Caffeine Poster
The Caffeine Poster
How do your products compare to the competition? Don't tell your customers why you're different...SHOW THEM!
You are what you drink. With so many drinks today claiming to be “energy drinks”, I wanted a little visual clarification, so I made The Caffeine Poster. With coffee drinks on one side and canned cold drinks on the other, you can quickly see how much of a caffeine “hit” (in mg) you will get after consuming. What’s especially interesting is many of the drinks have a very high caffeine mg/oz ratio, but the drink is so small you don’t get that much total caffeine.
THANKS: A big thanks to Fast Company for posting about The Caffeine Poster on the Fast Company blog. The Caffeine Poster was the most popular story of the week on Fast Company!
I wrote a Making of the Caffeine Poster series of blog posts, that I have compiled HERE.