Author

Randy Krum is the President of InfoNewt and author of the Cool Infographics blog.  Here he shares design tips and behind the scenes information about designing infographics.

Cool Infographics Blog

Check out the Cool Infographics blog for great infographics from designers all over the world!

Thursday
Jan102013

3 Infographic Design Tips - Guest post on ShutterStock

ShutterStock 3 Design Tips From an Infographic Pro3 Design Tips From an Infographic Pro

Earlier this week I collaborated on a guest blog post over on the ShutterStock Blog with a few infographic design tips for anyone that wants to design their own infographic.  I was very happy to work with ShutterStock, since stock vector art plays such a big role in infographic design.

The main point of the article was:

Your designs might be an infographic resume, an infographic business plan, a meeting handout, a presentation slide, an online marketing infographic or a personal design experiment just for fun. The key is that you want your infographic design to be visually engaging because that is what makes infographics worth sharing.

Too many infographic designers get stuck designing art, and pay less attention to the overall story. Infographic design is not about being artistic, it's about story-telling with data and information.

You can read the complete article here, but I'll give you a preview that the three main design tips focused on: 

Keep It Clear - Don't make "Chart Junk"

Be Iconic - Use simpler images to tell a clear story

Know the Rules - Beware of copyright and trademark rules

 

Let me know what you think in the comments (either here or on the article page).

 

Monday
Jan072013

Interviewed on Visual Loop

Last year I was interviewed about infographics design and starting InfoNewt by Tiago Veloso on Visual Loop.

The interview covered the explosive growth of infographics in the past few years, the birth of InfoNewt as an infographics design company and the importance of Social Media to infographic promotion.

In the interview I also outline three major challenges for infographic designers when working with clients:

1) Telling a Story

2) Defining the Key Message

3) Minimizing the Text

Thanks to Tiago and I highly recommend adding Visual Loop to the list of infographics sites you should follow.

 

Tuesday
Dec042012

A Christmas Example of Online Lifespan

A Christmas Example of Online Lifespan infographicThe History of Christmas Tradition, Balsam HillOnline Lifespan is the length of time that a particular infographic design will remain relevant and interesting to readers.  It takes the same amount of effort to research and design an infographic about a hot, trending news topic as it does to design a more general, informational topic; however, the client will get much more value from a design with a long Online Lifespan that will generate traffic and links for years.

The History of Christmas Tradition designed for Balsam Hill is a design with a long Online Lifespan.  The design is a multi-tiered timeline that covers the history of Christmas over hundreds of years, and even though the most recent event is from 2007, the history will be "relevant and interesting" to readers for years to come.  In fact, it should drive new traffic in the month of December every year, which is fantastic for a company that sells Christmas trees!

A Christmas Example of Online Lifespan infographic

Tuesday
Oct022012

Honda Accord Infographic PR Banner, Behind the design

Honda Accord Infographic PR Banner at an eventInfoNewt designed this infographic PR banner for Honda America as part of their promotion activities supporting the release of the new 2013 Honda Accord.  These 9ft banners were on display at PR events in cities all over the country through August and September.

This is a great example of getting more ROI value out of one design project.  In addition to being used as banners at the events, both a printed version and an electronic version on USB drives were included in the PR kit handed out to members of the press that attended the events.  Finally, the infographic was released online to appeal to the broader consumer audience.

At InfoNewt, we focus on two levels of an infographic design.  Most of the audience will only spend five seconds or less reading the infographic, and the information that a reader can walk away with in that time is called the top level.  We identify what we call the "Key Message" with the client up front when we begin a design project, because we want the infographic to communicate that message in the top level of the design.  The second level of the design is the rich, detailed information and data visualizations that support the Key Message.  A smaller portion of the audience will take the additional time to absorb and understand that deeper level of detail, but they are also paying very close attention and will comment about any mistakes made in the designs.

The Key Message of this particular design is that Honda has been building Accords in the U.S. for 30 years.  In fact, they've been building them at the same manufacturing plant in Marysville, OH for all 30 years.  The design communicates this message very quickly to the audience, and all of the additional technical specifications of the different Accord models through the years is second level data.

The color waterfall of the available exterior colors for every model year is a fun, engaging design element that initially attracts most viewers, but was especially challenging.  The team at Honda had to dig back into their physical, historical archives over a period of a few weeks to gather the old model specifications and take high-resolution pictures of the old brochures.  This was especially challenging because none of the old materials have been electronically archived or were allowed to leave the building.

There is a lot of detail in the second level of the design.  The 2013 model of the Accord is the ninth major redesign of the car, and that gave us the opportunity to focus the timeline on the changes made with each major redesign.  The design highlights some of the most significant features of each model design, and even distinguishes between standard and optionally available elements.  CD player launched in the fourth generation, side airbags launched in the sixth generation, etc.

Although most of the data is represented with icons, we found that actual photos of each model design made them quick and easy to recognize.  The timeline starts with the second generation because that was the first model built in the U.S. and reinforces the Key Message of the overall design.  Wheelbase is shown as a dimensional arrow in each photo, which puts the data into context and performs the dual purpose of also visually explaining what the wheelbase dimension is to any readers that don't already understand.

Down the left side of the design is an additional, subtle data visualization that places each 1 million cumulative Accords produced on the timeline.  This leads up to the current major milestone of 9 million Accords produced in the U.S. that was reached in 2012.

The online version of the infographic is available from the Honda News account on Flickr:

 

 

Monday
Sep102012

Infographic Resumes Interview by The Art of Doing

Is Your Resume Hopelessly Out of Date?

 

I was recently interviewed about infographic resumes by Camille Sweeney and Josh Gosfield, co-authors of the upcoming book The Art of Doing, for their blog.

My collection of Infographic Resumes on Pinterest has grown to over 300 resumes, and this trend continues to build momentum.

“An infographic resume stands out. And because of the Picture Superiority Effect, anyone looking at an infographic resume is 650% more likely to remember it days later, which improves the chances of a candidate to make it to the next step in the hiring process.” - Randy

Many, many companies still require text resumes that can be imported into their job application systems, so an infographic resume should be used in addition to a traditional text resume.

InfoNewt has been getting an increasing number of inquiries about infographic resume design projects lately, and there are definitely some key factors involved in designing a good one.  I'm excited to see where this trend will lead.

You can find the interview on TheArtofDoing.com