Infographic Success Drives Mobile App Development
InfoNewt client, Buckfire & Buckfire, has seen so much success from their infographic online and the subsequent infographic wallet card program based on the Motorcycle Helmet Laws infographic, it prompted them to develop a dedicated smartphone app to provide the same information to motorcycle riders.
“The idea for the Motorcycle Helmet Laws App came from the tremendous interest we experienced with the creation of our State by State Motorcycle Helmet Laws Infographic, which visually displayed the helmet law requirements in every state in the United States,” says Partner and Attorney Lawrence Buckfire. “As a free resource to bikers, we created the App to provide motorcyclists with the helmet law requirements for every geographic part of their trip.”
You can see the original infographic here.
Back in 2012, they created a simple plastic wallet card based on the infographic that anyone could request for free. They printed and distributed thousands of the wallet cards to riders and riding organizations across the U.S. This drove the interest and demand for a smartphone app that would be easier to distribute to riders across the country. Now anyone can download the free smartphone app on their own, which arrives instantly instead of a week later by mail, and Buckfire avoids the cost of printing and mailing the cards.
The app also includes a number of additional functions like GPS bike finder, accident checklist, photo gallery of cool helmet designs and discounts at some of your favorite bike shops across the country. You can also watch a demo video of the smartphone app on the Backfire & Buckfire site.